The Clee Hill life changed beyond all recognition giving some urgency for his first book “Titterstone Clee Hill, Everyday Life, Industrial History and Dialect”, to be published. To date it has had five reprints.

After a very successful teaching career and a third Headship deafness forced a change of direction. Alf and his wife Ann established Combi-Crafts producing Nativity sets and a wide variety of wooden gifts. This business continues but it created time for further research of Alf’s passion, the industrial and social history of The Welsh Marches, in particular the localities of North Herefordshire and South Shropshire Hills.

Alf’s books, video and DVD have become best sellers resulting in him being sought after by

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radio and TV including Open Country, Country File, Midlands Today, Inside Out, Breakfast TV, Five Live with Simon Mayo and local radio stations.

He was also one of the fifty voices recorded throughout Britain for the Nation's Voices Project and one of the fifty selected to see the culmination and collation of it at London’s TV Studios.

Organisations from Women Institutes, Historical Societies and Universities request his lectures on industrial, social history, dialect and conducted tours around the Titterstone Clee Hills.

Alf was awarded the MBE in 2008 for his work with the local community.